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Siva Vaidhyanathan, author of Antisocial Media: How Facebook Disconnects Us and Undermines Democracy This book is among the most insightful and important contributions to our understanding of the political economy of data and the ‘internet of things.’ It brings together historical analysis, critical theory, and a trenchant sense of urgency to reveal what’s really at stake as we choose to send information through everything and connect our bodies and minds to streams of data. danah boyd, Microsoft Research and founder of Data & Society Through an enchanting critique of different aspects of our data soaked society, Couldry and Mejias invite the reader to reconsider their assumptions about the moral, political, and economic order that makes data-driven technologies possible. A powerful interrogation of the power of data in our networked age. London School of Economics and Political ScienceĪ provocative tour-de-force. VIDEOS Book Launch: The Costs of Connection The Costs of Connection is available from Stanford University Press ( order here) or from your favorite bookseller. The goal is to name what is happening and imagine better ways of living together without the exploitation on which today’s models of ‘connection’ are founded. This process of capitalization will be the foundation for a highly unequal new social arrangement, a social order that is deeply incompatible with human freedom and autonomy.īut resistance is still possible, drawing on past and present decolonial struggles, as well as the on the best of the humanities, philosophy, political economy, information and social science. Human life will be there for mining by corporations without reserve as governments look on appreciatively. Where is data colonialism heading in the long term? Just as historical colonialism paved the way for industrial capitalism, data colonialism is paving the way for a new stage of capitalism whose outlines we only partly see: the capitalization of life without limit. There will be no part of human life, no layer of experience, that is not extractable for economic value.
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The result is a world where, wherever we are connected, we are colonized by data. Data colonialism is global, dominated by powerful forces in East and West, in the USA and China. Data colonialism justifies what it does as an advance in scientific knowledge, personalized marketing, or rational management, just as historic colonialism claimed a civilizing mission.
We are living through a time when the organization of capital and the configurations of power are changing dramatically because of this contemporary form of social relation. In data colonialism, data is appropriated through a new type of social relation: data relations. While the modes, intensities, scales and contexts of dispossession have changed, the underlying function remains the same: to acquire resources from which economic value can be extracted. The concept of data colonialism can thus be used to trace continuities from colonialism’s historic appropriation of territories and material resources to the datafication of everyday life today. But because we assume that colonialism has been replaced by advanced capitalism, we often miss the connection. The true violence of this order is best understood through the history of colonialism. This order has disturbing consequences for freedom, justice and power - indeed, for the quality of human life. The result is a new social order based on continuous tracking, and offering unprecedented new opportunities for social discrimination and behavioral influence. This stream is extracted from sensors embedded in bodies and objects, and from the traces left by human interaction online. Together, they ensure the regular and seemingly natural conversion of daily life into a stream of data that can be appropriated for value.
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We are familiar with its leading players, from Acxiom to Equifax, from Facebook to Uber. Hence the need to start counting the costs of connection.Ĭapturing and processing social data is today handled by an emerging social quantification sector. In this new era, social life becomes a direct input to capitalist production, and data – the data collected and processed when we are connected – is the means for this transformation. We are told that progress requires human beings to be connected, and that science, medicine and much else that is good demands the kind of massive data collection only possible if every thing and person are continuously connected.īut connection, and the continuous surveillance that connection makes possible, usher in an era of neocolonial appropriation.
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